The Museum of Failure will open again in April at Dunkers Kulturhus. A fantastic location right on the waterfront in Helsingborg. We are happy and surprised that so many visitors from all over the globe have visited us during the short few months this summer. We did not anticipate the huge interest in our museum and the extraordinary number of visitors when we initially scheduled the duration of the exhibit in Helsingborg. 

The Museum of Failure is now available for bookings worldwide! We are excited to announce the partnership with Special Entertainment Events, Inc. (SEE), a Los Angeles based global touring attractions company to bring the Museum to you.
For upcoming cities or for booking information: or 

Photographer: Penguin Vision Photography


Museum of Failure is a collection of interesting innovation failures. The majority of all innovation projects fail and the museum showcases these failures to provide visitors a fascinating learning experience.

The collection consists of a wide variety of failed products and services from around the world. Every item provides unique insight into the risky business of innovation.

Some examples of the items on display:

• Apple Newton
• Bic for Her
• Google Glass
• Nokia N-gage
• Orbitoclast Lobotomy (medical instrument)
• Harley-Davidson Perfume
• Kodak Digital Camera
• Sony Betamax
• Lego Fiber Optics

The Museum

The exhibition is located in downtown Helsingborg, Sweden. It is only a short walk from the train station and the ferries from Denmark. The exhibition is presented in both Swedish and English, auch auf deutsch. There are many restaurants nearby.

We also host evening activities related to failure. How about a failed gourmet tasting menu at a fancy restaurant? A tasting of failed brews from regional microbreweries?  Or a world-renowned classic pianist  giving a concert of failed music? Fuck-up-night talks? We welcome any further suggestions. The crazier the better…
E-mail us at:

The museum will open again in March/April 2018.

Dunkers Kulturhus
Helsingborg, Sweden


Private groups
The tour explores the exhibition highlights along with the interesting stories behind the items. It takes about 45 minutes and the group size is limited to 8 persons. Price: 250kr per person, and includes admission. Booking is necessary.

Organizational groups
This is an exclusive tour with the museum’s director Dr. Samuel West. The tour begins with an engaging talk on learning from failure, before exploring the exhibition together. The tours may be customized to focus on specific themes or innovation challenges. The talk and tour take about 90 minutes. Price: 10,000kr including admission. Maximum group size is about 20 persons, for larger groups please contact us. Booking is necessary.

When booking, please request which tour your are interested in, preferred day and time, if you want the tour in English or Swedish, as well as a little information about your group.
English, Swedish, Chinese or Icelandic.

+46 709-38 62 98


The Museum of Failure Pop-up museum is currently on tour.
Book it for your event.
 Mirum Opus
Demystifying Innovation.
January 17
London UK
The Future is Now
West Sweden Chamber
of Commerce

April 27 
Gothenburg, Sweden
Skåne Innovation Week
Skåne Regional Council
May 31
Malmö, Sweden
CurioCity Mashup
Innovation Conference
June 1-2

Helsingborg, Sweden
Design Days
September 20
Gothenburg, Sweden


Kortrijk, Belgium
Week van het Ontwerpen

October 18- 22
Jeddah, Saudi Arabia
King Abdullah University
October 23- 25
Åndalsnes, Norway
November 14-16
Art Basel Miami
December 7-10
Miami FL, USA




United Arab Emirates



Failed beer tasting

July 13 / 19:00 – 21:00

Explore the world of good, bad and experimental beer with Brygghuset Finn

Piano concert  Per Tengstrand

July 14 / 19:00 – 21:00

An exclusive concert with world renowned pianist Per Tengstrand. Listen to the less successful music from famous composers. The first versions of Beethoven’s 5th Symphony were far from perfect.

Pricing and booking:


What is your favorite innovation failure?
We love suggestions for the exhibition.
If you see something that you think is a failure, tag us.

Please contact us.
+46 709 – 38 62 98